Writing product descriptions for an e-commerce platform requires a specific protocol
- Understanding products
- Competition research
- Making long tail keywords
- Including call to action sentiment
Pupkart is an online shopping start-up for pet supplies. Writing descriptions about their products was not easy, as I had little experience with pets. So it involved a lot of research, as to what a human would be looking when shopping for his pet.
The project had 18 product categories and 50+ products to be covered. But it was fun.
2 examples of description for the product category,
& 2 examples of the product descriptions
P.S. While I try to keep the links updated, it might be a possibility that some link appears broken due to website maintenance at the client’s end.
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